Having your website appear on the first page of major search engine results is the goal. Achieving this requires ongoing search engine optimization (SEO), which takes time and depends on intelligent web design and effective internet advertising. Until SEO results in the desired organic placement, one must pay for placement. Regardless of the method, ads must be carefully designed to promote the products and services offered.
According to Bill Connard, "Ninety percent of consumers now use search engines to shop locally". Americans are more mobile than ever before due to the ubiquity of the internet.
Use of digital media and online listings to advertise your business is imperative. Text, graphic, and multimedia ads can be strategically placed on the internet to target potential customers who are interested in the products and services that you offer.
We know that word of mouth advertising is where it's at, but we have become more virtually social. Recommendations from friends and previous customers are posted publicly using social media and internet advertising that can use maps to bring customers directly to your door.
Based on your needs and budget, an internet marketing specifically developed for your business is necessary. Options for internet advertising include local listings in online directories, pay per click advertising, and social media ads.
Online directories are the equivalent of digital phone books. Directories increase exposure to potential customers and assist in the SEO process to improve your internet presence.
Pay per click is a good way to reach potential customers while awaiting desired organic search results. It is also great for promotions and special events. Every connection made is someone with an interest in your product or service.
Social media advertising encourages recommendations across social networks, which improves SEO. This is the digital form of getting personal referrals from satisfied customers. To use this avenue for internet advertising, social media accounts must first be established.
If you have questions or are ready to discuss creating an affordable internet marketing plan for your southwest Florida business, call or Email me: