Search engine optimization is a comprehensive process used to escalate your website to a prime position on the search engines' (Google, Yahoo, Bing, etc.) results pages. These organic search results, are "naturally occuring" based on content relevance and require no payment. Essentially, this is free online advertising. Accordingly, SEO should be an objective in every action taken with your digital media and marketing.
Chapter 6: Social Media & Ranking in Search Results
Search Engine Land, 2014
How to Integrate Social Media With Your SEO Campaign
Jayson DeMers, August 2013
You're Dead...If You Don't Integrate Social Media & PR Into Your Local SEO Strategy
Trond Lyngbo, July 2013
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